Anti-Marketing

Show of hands. If you see on the street:

  • A (likely homeless) man holding a Going Out of Business sign;
  • A kid flipping what appears to be a small surfboard about; or
  • A guy dressed as the Statue of Liberty touting “expert” tax services.

Are your drawn to do business with the advertiser?

Me neither.

If this is your marketing strategy, please stop.

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