Gatherings of any kind can be stressful for introverts. "Breaking the ice" is a daunting task. Like most things in life, things go best when they are are not about you. Find someone you don't know, or don't know well. Introduce yourself and look the person in the eye. Smile. Yes, I know this is [...]
It's probably not enough to know the tax code better than most other accountants. It is helpful, it shows that you are a serious and competent professional. But in the end clients don't care. What they care about is how you make them feel. That you take the time to carefully explain a matter, to [...]
Marketing is pretty obvious if you sell consumer products like Procter & Gamble. The color of the Tide Detergent package, the fonts used, the material selected and the "feel" of the container in your hand are all functions of marketing. As is Tide's Loads of Hope Community Program, which brings brightly-colored tractor trailers of washing [...]
