Marketing

The Best and the Worst

The best blogs or vlogs or art of any kind are an act of generosity. They offer a point of view, insight, encouragement, something interesting or even something beautiful. The worst try to sell you something: “And that’s how the Dalai Lama approaches conflict. And speaking of conflict, h...

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Differentiate

It’s probably not enough to know the tax code better than most other accountants. It is helpful, it shows that you are a serious and competent professional. But in the end clients don’t care. What they care about is how you make them feel. That you take the time to carefully explain a ma...

 / Comments Off on Differentiate  / in Creativity, Generosity, Humor, Jargon, Marketing, Niche

Small Things Count. A Lot.

Marketing is pretty obvious if you sell consumer products like Procter & Gamble. The color of the Tide Detergent package, the fonts used, the material selected and the “feel” of the container in your hand are all functions of marketing. As is Tide’s  Loads of Hope Community Pr...

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The Future of Retail

It is no secret that retail is dying, and the biggest problem retailers have today is themselves. They want to do things the old way. The way that used to work. Lower prices are a race to the bottom. To bankruptcy. You can’t out-Walmart Walmart or out-Amazon Amazon. So what do retailers need? ...

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Phone Books

I am not old enough to remember party lines (I am not sure they were ever used in the densely populated New York Metropolitan area) but I do remember phone books. Now a relic ignored by all and probably threat to the environment, phone books were at one time revolutionary. Before the invention of t...

 / Comments Off on Phone Books  / in Change, Customers, Humor, Marketing, Relationships, Small Business, Social Networking, Technology, Trends
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