Repeat after me, “I [state your name] will never again refer to my delivery of professional services as ‘selling my time'”.
You know who sells their time? Day laborers. The going rate for a pair of hands and a strong back is $40 to $50 per day, plus maybe half of a hoagie. Most of them are trying to figure out how they can add value and improve their lot.
Here’s an incomplete list of things you may actually be selling:
- Your education
- Your professional training
- Your professional skills
- Your experience
- Your accumulated wisdom
- Your contacts and connections
- Your reputation
- Your passion
- Your problem-solving abilities
- Your communication skills
- Your interpersonal skills
- Your ability to persuade
- Your empathy
- Your personality
- Your responsiveness
- Your consistency
- Your enthusiasm
- Your creativity
- Your kindness
- Your friendliness
- Your ability to think on your feet
- Your ability to pick your battles
- Your generosity
- Your curiosity
- Your ability to start
- Your ability to finish
- Your tenacity
- Your loyalty
- Your good nature
- Your openness
- Your ability to accept challenges
- Your genuine caring
- Your unselfish concern for the welfare of your client
- Your sense of humor
- Your sense of fairness
- Your personal strength
- Your leadership
- Your ability to keep confidences
- Your objectivity
- Your fearlessness
- Your trust in people
- Your optimism
- The assurance you bring
- The value your bring
How exactly can you offer all of this on an hourly basis?
– Bob Gagliano
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