Amyotrophic lateral sclerosis is a terrible thing. A viral marketing campaign that raised awareness and a pile of money for the ALS Association is a good thing.
But things are getting a little, well, silly. Celebrities and politicians, anxious to demonstrate their sensitivity, are jamming YouTube like the Three Stooges trying to get through a door.
But one man rose above it all and put out the best Ice Bucket Challenge video by far.
Stay classy, PStew.