About Bob Gagliano

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So far Bob Gagliano has created 354 blog entries.

Right But Wrong

I got a call from a client yesterday. He was unhappy about some work I had done for him. He was completely wrong. Everything he said; wrong. I was right. So what did I do with all my insight, breath control and zen training? I argued. I argued with a sick old man. It did [...]

By |2019-10-11T09:31:17-04:00October 11th, 2019|Small Business|0 Comments

Every Great Story

Exodus, Moby Dick, Hamlet, To Kill a Mockingbird, The Lord of the Rings, Harry Potter, Charlotte's Web, Green Eggs and Ham. Every great story has, at its very heart, risk, peril and a healthy dose of uncertainty. How great is your story?

By |2019-10-04T07:10:12-04:00October 4th, 2019|Small Business|0 Comments

A Parable

A professional does not sell time. A professional sells value. Hourly billing, more often than not, fails to capture the professional's true value. A parable: A client calls with a project that needs to be done well and very quickly. She is willing to pay a premium to get the project done in three days. Fortunately [...]

By |2019-09-07T07:07:10-04:00September 7th, 2019|Small Business|0 Comments

You Get to Choose

Here's the thing about being in your own business: You get to choose. You get to choose your clients. You ge to choose the work you do. You get to choose your work schedule. You get to choose your employees, who become your coworkers, maybe even your friends. You get to choose your partners, though [...]

By |2018-09-20T17:04:35-04:00September 21st, 2018|Small Business|Comments Off on You Get to Choose

What If?

What if you had to double your fees? How would you explain it? Which customers would stick with you? How would your marketing change? How would it affect your brand? How would your volume change? How would your need for resources change? How would your manpower needs change? Would it actually be better? It may [...]

By |2018-09-13T07:16:28-04:00September 13th, 2018|Communication, Small Business, Value|Comments Off on What If?