I got a call from a client yesterday. He was unhappy about some work I had done for him. He was completely wrong. Everything he said; wrong. I was right. So what did I do with all my insight, breath control and zen training? I argued. I argued with a sick old man. It did [...]
Exodus, Moby Dick, Hamlet, To Kill a Mockingbird, The Lord of the Rings, Harry Potter, Charlotte's Web, Green Eggs and Ham. Every great story has, at its very heart, risk, peril and a healthy dose of uncertainty. How great is your story?
This is a little far afield, but, heck, I like to share. The best best shower glass cleaner is homemade. The Recipe: Four parts water Three parts white vinegar One part Dawn dish soap The best part about this cleaner: you can use it daily because it costs pennies per batch, especially if you buy [...]
Existential threats at 3 a.m. are rarely given a thought at 10 a.m.
A professional does not sell time. A professional sells value. Hourly billing, more often than not, fails to capture the professional's true value. A parable: A client calls with a project that needs to be done well and very quickly. She is willing to pay a premium to get the project done in three days. Fortunately [...]
Hourly?
Taken in downtown Hackensack, New Jersey.
Here's the thing about being in your own business: You get to choose. You get to choose your clients. You ge to choose the work you do. You get to choose your work schedule. You get to choose your employees, who become your coworkers, maybe even your friends. You get to choose your partners, though [...]
What if you had to double your fees? How would you explain it? Which customers would stick with you? How would your marketing change? How would it affect your brand? How would your volume change? How would your need for resources change? How would your manpower needs change? Would it actually be better? It may [...]
