Differentiate

It's probably not enough to know the tax code better than most other accountants. It is helpful, it shows that you are a serious and competent professional. But in the end clients don't care. What they care about is how you make them feel. That you take the time to carefully explain a matter, to [...]

By |2018-09-02T08:04:57+00:00September 2nd, 2018|Creativity, Generosity, Humor, Jargon, Marketing, Niche|Comments Off on Differentiate

Small Things Count. A Lot.

Marketing is pretty obvious if you sell consumer products like Procter & Gamble. The color of the Tide Detergent package, the fonts used, the material selected and the "feel" of the container in your hand are all functions of marketing. As is Tide's  Loads of Hope Community Program, which brings brightly-colored tractor trailers of washing [...]

By |2018-08-18T06:48:50+00:00August 18th, 2018|Generosity, Gratitude, Marketing|Comments Off on Small Things Count. A Lot.
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