Differentiate

It's probably not enough to know the tax code better than most other accountants. It is helpful, it shows that you are a serious and competent professional. But in the end clients don't care. What they care about is how you make them feel. That you take the time to carefully explain a matter, to [...]

By |2018-09-02T08:04:57-04:00September 2nd, 2018|Creativity, Generosity, Humor, Jargon, Marketing, Niche|Comments Off on Differentiate

Path Dependence

Path Dependence is a fancy way of saying, "We have always done it this way." It is defined by the Business Dictionary as, "Tendency of a past or traditional practice or preference to continue even if better alternatives are available." Examples of Path Dependence include the QWERTY keyboard, Microsoft Word (if you are going to [...]

By |2017-08-30T09:44:45-04:00August 30th, 2017|Books, History, Jargon, Real Estate, The Human Condition|Comments Off on Path Dependence

Let’s Try Plain English

Look, your business is complicated. You have to know a lot to do your work. But listen to yourself. When you are talking to a lay person, how much jargon do you use? How many initials or acronyms? How many [shudder] buzz words? You don't have to dumb it down, just use plain English. So [...]

By |2017-08-19T10:32:39-04:00August 19th, 2017|Buzzwords, Communication, Humor, Jargon, Terminology|Comments Off on Let’s Try Plain English