The Best and the Worst

The best blogs or vlogs or art of any kind are an act of generosity. They offer a point of view, insight, encouragement, something interesting or even something beautiful. The worst try to sell you something: "And that's how the Dalai Lama approaches conflict. And speaking of conflict, how often have you seen people conflicted [...]

By |2018-09-09T07:48:03-04:00September 9th, 2018|Art, Blog, Business, Creativity, Humor, Marketing|Comments Off on The Best and the Worst

Differentiate

It's probably not enough to know the tax code better than most other accountants. It is helpful, it shows that you are a serious and competent professional. But in the end clients don't care. What they care about is how you make them feel. That you take the time to carefully explain a matter, to [...]

By |2018-09-02T08:04:57-04:00September 2nd, 2018|Creativity, Generosity, Humor, Jargon, Marketing, Niche|Comments Off on Differentiate

Small Things Count. A Lot.

Marketing is pretty obvious if you sell consumer products like Procter & Gamble. The color of the Tide Detergent package, the fonts used, the material selected and the "feel" of the container in your hand are all functions of marketing. As is Tide's  Loads of Hope Community Program, which brings brightly-colored tractor trailers of washing [...]

By |2018-08-18T06:48:50-04:00August 18th, 2018|Generosity, Gratitude, Marketing|Comments Off on Small Things Count. A Lot.

The Future of Retail

It is no secret that retail is dying, and the biggest problem retailers have today is themselves. They want to do things the old way. The way that used to work. Lower prices are a race to the bottom. To bankruptcy. You can't out-Walmart Walmart or out-Amazon Amazon. So what do retailers need? Engagement. Think [...]

By |2018-08-16T08:08:51-04:00August 17th, 2018|Brand, Marketing, Retail|Comments Off on The Future of Retail

Phone Books

I am not old enough to remember party lines (I am not sure they were ever used in the densely populated New York Metropolitan area) but I do remember phone books. Now a relic ignored by all and probably threat to the environment, phone books were at one time revolutionary. Before the invention of the telegraph [...]

By |2018-08-09T07:00:25-04:00August 9th, 2018|Change, Customers, Humor, Marketing, Relationships, Small Business, Social Networking, Technology, Trends|Comments Off on Phone Books

My Peeps

I got thinking about who I want to reach with this blog. Through the process of elimination I decided that it was not "entrepreneurs" or "steadies." If an entrepreneur is someone who makes money while they sleep, whose goal is to scale and sell an asset, I don't think I know one personally. I know [...]

By |2018-07-24T05:10:32-04:00July 24th, 2018|Business, Grit, Marketing, Service, Small Business, Success|Comments Off on My Peeps

What Is Wrong With This Picture?

Inside this little box are fresh, delicious, locally handmade candies and caramels. This box is a gift. And the recipient has no idea why they are special. Or who made them. Or how passionate they are about their craft. Or where to get more, for that matter. I guess the candy people just want to [...]

By |2018-05-09T09:22:52-04:00May 9th, 2018|Brand, Marketing|Comments Off on What Is Wrong With This Picture?

When is a Mistake Not a Mistake?

McDonald's recently reintroduced Chicken Tenders, a crispy fried chicken breast treat. And promptly ran out of them. For an entire month. Because they were too popular. To make Chicken Tenders one must have chicken breast meat, batter (which is mostly flour, eggs and spices) and a deep fryer. None of these ingredients are in short supply and every [...]

By |2017-12-19T10:46:05-04:00December 19th, 2017|Business, Humor, Management, Marketing, News|Comments Off on When is a Mistake Not a Mistake?

It’s Like Magic

When I regularly post blogs, the traffic on my website goes up. Dramatically. Calls for proposals also go up. Dramatically. The complexity and challenge of the work also goes up. Dramatically. Did the calls come from the same people that came to my website? I don't think so. A desire to encourage, inform or entertain [...]

By |2017-12-12T08:56:38-04:00December 12th, 2017|Art, Blog, Business, Change, Communication, Creativity, Marketing, Small Business, Social Media, Success|Comments Off on It’s Like Magic

Where Is the Modern Coffeehouse Scene?

Where is the modern Algonquin Round Table where artists and thinkers from a variety of disciplines come together to discuss big ideas? Where are the coffeehouses of Vienna where the likes of Jung, Freud, Zweig, Klimt, Loos and Adler would get together and toss about some bon mots? Where are the non-fiction Central Perk, Cheers or [...]

By |2017-10-23T09:53:44-04:00October 23rd, 2017|Art, Books, Business, Change, Communication, Creativity, Future, History, Hotel, Humor, Marketing, Social Media, Technology, Travel, Trends|Comments Off on Where Is the Modern Coffeehouse Scene?
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