Differentiate

It's probably not enough to know the tax code better than most other accountants. It is helpful, it shows that you are a serious and competent professional. But in the end clients don't care. What they care about is how you make them feel. That you take the time to carefully explain a matter, to [...]

By |2018-09-02T08:04:57-04:00September 2nd, 2018|Creativity, Generosity, Humor, Jargon, Marketing, Niche|Comments Off on Differentiate

The Art and Science of Making People Feel Special

I am endlessly fascinated by creativity in the real estate world. I had the opportunity to spend some time recently with John Sims, Chairman and CEO of Marketlogics, a firm that provides creative real estate market advisory services for residential home builders. John's personal philosophy is simple, "People want to feel special. We figure out how [...]

By |2013-12-02T14:07:45-04:00August 23rd, 2013|Art, Creativity, Customers, Demographics, Marketing, Niche, Real Estate, Residential, Skills, Success|Comments Off on The Art and Science of Making People Feel Special

The Importance of Craft

Seth Godin has been saying for years that scaling and mass-production are things of the past, for the simple reason that we have gotten so good at it. We can take any methodology or process and make it more and more efficient. What matters today, according to Godin, is art, honest expressions of individuality and [...]

By |2013-08-19T09:47:10-04:00August 19th, 2013|Art, Business, Creativity, Customers, Niche, Profitability, Risk, Small Business, Success|Comments Off on The Importance of Craft

Things Are Going to Get Interesting

I have been following a number of tech blogs lately. Let me sum up the first adopter zeitgeist: Google/Android Good (meaning hip and "really getting their customers") Apple Bad (meaning old/behind the times). Yes, Google just had their Googlepalooza a.k.a. the Google I/O Developer's Conference in San Francisco where they rolled out their fabulous new features including maps (with clouds!), Google Wallet (e-mail money [...]

By |2013-05-16T06:17:13-04:00May 16th, 2013|Creativity, Customers, Niche|Comments Off on Things Are Going to Get Interesting

What Everyone Needs

Everyone needs oxygen. Everyone needs water. Not everyone needs your product or service. That's a good thing. You can't reach the whole world anyway - it is way too expensive. Leave that to Coca-Cola. It is far better to find your niche and master it. Hone your skills until you are the "go to" person in your field. Have [...]

By |2013-04-09T13:46:40-04:00April 9th, 2013|Marketing, Niche, Profitability, Skills, Small Business|Comments Off on What Everyone Needs