There is a divide, nay, a gaping chasm between free and $1.00. Does $1.00 mean that much? Not really, if a gallon of milk is $1.00 more this week than it was last week I doubt any of us would give it a thought. But paying $1.00 online requires time and effort. You have to [...]
Trust is built on vulnerability and honesty, on generosity and sincerity, and through consistent and repeated acts of kindness and courtesy.
Miss Karen and I have a philosophy. Decisions make themselves. When the time is right circumstances come together and - boom - the answer is right there. So gather the facts. And trust your gut.
All virtues have a vice flip side. Thrift can turn to greed. Self respect can turn to pride. Righteous anger can turn to wrath. And so it is with marketing. Marketing is meant influence behavior, to change people. Through empathy, generosity and vulnerability, trust in the marketer grows and the student-customers can be influenced to [...]
You may not be familiar with the initials ACC. ACC is Anthropogenic Climate Change, more commonly called Man-Made Global Warming. There are a lot of people who are deeply and sincerely concerned about the effects of ACC, and rightfully so. The stakes are high. Without taking a side, however, it is clear that ACC supporters [...]
A brand is not a logo, nor is it a clever name. It is who you are. It is what you commit to do for your customers. It is the story you tell about yourself. It is an issue of character.
Go on, admit it. You increased your fee because you think the client is or will be a pain in the patoot. In my experience, the relationship starts off badly and goes downhill. The client has a chip on her shoulder, demands a specific outcome, or complains about your terms of service. No matter how [...]
Apropos of my post on modern marketing, I saw the strangest thing yesterday. A billboard on U.S. Route 1 in Lawrence Township. Advertising an Advertising and Marketing company. A billboard is relatively expensive and it is designed to market to a large audience, so it is most helpful if your customers are well, everybody. Big [...]
What's it like when someone calls? What's it like when someone enters your place of business? What's it like when they speak to your staff? What's it like when they speak to you? What's it like when they buy from you? What's it like when they receive your product or service? What's it like later, [...]
I tried out a piece of software. Let's call it Schmammerly. It looked cool in the television ad. It was supposed to help me write better. It didn't. Schmammerly was distracting. Schmammerly's interface forces you to scroll through the entire document to find corrections. Schmammerly can't distinguish between headings and general text. Headings are buy [...]
We have several clients that send us a constant flow of small projects. They send the address of the property, some details about the assignment and a contact name and telephone number by email. Usually I reply, "We will take care of it, thank you." But from now on I am sending this guy:
I was fussing and fuming. Things weren't going my way. I was even having stress dreams. Frustrated, I was ready to declare myself a loser. With a capital L. But then I sat back and thought about it. I don't have control over this thing. There isn't a single concrete action I could take to [...]
There are times in every business when the ol' backlog gets a little, um, thin. Many business people at this juncture do one of two things: (a) panic or (b) slow down. Both responses are perfectly natural. Panic is simply our fight or flight response at work. Our ancestors would panic when they saw a [...]
Most of my worst professional mistakes have been the result of one of two bad habits: haste, or wanting to please the client. By pleasing the client I don't mean simply doing good work in a timely manner with a pleasant disposition, I mean the ugly side of this coin, people pleasing. My business can [...]
Hey Guys, I hope is well. Everybody had it tough during the Recession, but you guys had it tougher than most. Nobody was growing their business, so there weren't many new buyers or renters. People who needed to sell didn't want to sell at a loss. Or were just too stubborn to admit they made [...]
They spent billions building the place. They bought huge tracts of land and hired artisans from all over the world to make fantasy come alive. They took two dimensional images from comic books and moving pictures and breathed life into them. They spend a fortune marketing, selling, booking, maintaining, and staffing the place. Not counting [...]
Nicholas Harary is a Chef, Sommelier, Restaurateur and Entrepreneur. His Restaurant Nicholas, located in Red Bank, is one of top eateries in the state, if not the country. Restaurant Nicholas is truly a fine dining experience, with a kitchen that has been described as a "laboratory," it has been our go-to special occasion restaurant for [...]