The Divide

There is a divide, nay, a gaping chasm between free and $1.00. Does $1.00 mean that much? Not really, if a gallon of milk is $1.00 more this week than it was last week I doubt any of us would give it a thought. But paying $1.00 online requires time and effort. You have to [...]

By |2018-08-06T07:17:57-04:00August 6th, 2018|Business, Profitability, Risk, Trust, Value|Comments Off on The Divide

Building Trust

Trust is built on vulnerability and honesty, on generosity and sincerity, and through consistent and repeated acts of kindness and courtesy.

By |2018-07-22T09:06:33-04:00July 22nd, 2018|Trust|Comments Off on Building Trust

Decisions

Miss Karen and I have a philosophy. Decisions make themselves. When the time is right circumstances come together and - boom - the answer is right there. So gather the facts. And trust your gut.

By |2017-08-26T09:04:09-04:00August 26th, 2017|Trust|Comments Off on Decisions

The Dark Side of Marketing

All virtues have a vice flip side. Thrift can turn to greed. Self respect can turn to pride. Righteous anger can turn to wrath. And so it is with marketing. Marketing is meant influence behavior, to change people. Through empathy, generosity and vulnerability, trust in the marketer grows and the student-customers can be influenced to [...]

By |2017-08-20T08:33:05-04:00August 20th, 2017|Automation, Brand, Humor, Marketing, Tactics, Trust|Comments Off on The Dark Side of Marketing

I’m Just Trying to Help

You may not be familiar with the initials ACC. ACC is Anthropogenic Climate Change, more commonly called Man-Made Global Warming. There are a lot of people who are deeply and sincerely concerned about the effects of ACC, and rightfully so. The stakes are high. Without taking a side, however, it is clear that ACC supporters [...]

By |2017-08-15T08:39:45-04:00August 15th, 2017|Communication, Criticism, Economics, Energy, Environment, Humor, News, Politics, Tactics, Technology, Trust|Comments Off on I’m Just Trying to Help

You Are the Brand

A brand is not a logo, nor is it a clever name. It is who you are. It is what you commit to do for your customers. It is the story you tell about yourself. It is an issue of character.

By |2017-08-04T09:39:57-04:00August 4th, 2017|Brand, Marketing, Service, Trust|Comments Off on You Are the Brand

The A-hole Factor

Go on, admit it. You increased your fee because you think the client is or will be a pain in the patoot. In my experience, the relationship starts off badly and goes downhill. The client has a chip on her shoulder, demands a specific outcome, or complains about your terms of service. No matter how [...]

By |2017-07-30T08:59:58-04:00July 30th, 2017|Business, Creativity, Criticism, Customers, Marketing, Small Business, Trust|Comments Off on The A-hole Factor

Creative?

Apropos of my post on modern marketing, I saw the strangest thing yesterday. A billboard on U.S. Route 1  in Lawrence Township. Advertising an Advertising and Marketing company. A billboard is relatively expensive and it is designed to market to a large audience, so it is most helpful if your customers are well, everybody. Big [...]

By |2017-07-28T11:05:47-04:00July 28th, 2017|Art, Blog, Business, Marketing, Service, Social Media, Tactics, Trust, Value|Comments Off on Creative?

What’s It Like?

What's it like when someone calls? What's it like when someone enters your place of business? What's it like when they speak to your staff? What's it like when they speak to you? What's it like when they buy from you? What's it like when they receive your product or service? What's it like later, [...]

By |2017-07-13T07:42:01-04:00July 13th, 2017|Business, Communication, Customers, Marketing, Small Business, Trust|Comments Off on What’s It Like?

Schmammerly

I tried out a piece of software. Let's call it Schmammerly. It looked cool in the television ad. It was supposed to help me write better. It didn't. Schmammerly was distracting. Schmammerly's interface forces you to scroll through the entire document to find corrections. Schmammerly can't distinguish between headings and general text. Headings are buy [...]

By |2017-06-08T07:25:31-04:00June 8th, 2017|Business, Trust|Comments Off on Schmammerly