There is a divide, nay, a gaping chasm between free and $1.00. Does $1.00 mean that much? Not really, if a gallon of milk is $1.00 more this week than it was last week I doubt any of us would give it a thought. But paying $1.00 online requires time and effort. You have to [...]
Trust is built on vulnerability and honesty, on generosity and sincerity, and through consistent and repeated acts of kindness and courtesy.
Miss Karen and I have a philosophy. Decisions make themselves. When the time is right circumstances come together and - boom - the answer is right there. So gather the facts. And trust your gut.
All virtues have a vice flip side. Thrift can turn to greed. Self respect can turn to pride. Righteous anger can turn to wrath. And so it is with marketing. Marketing is meant influence behavior, to change people. Through empathy, generosity and vulnerability, trust in the marketer grows and the student-customers can be influenced to [...]
You may not be familiar with the initials ACC. ACC is Anthropogenic Climate Change, more commonly called Man-Made Global Warming. There are a lot of people who are deeply and sincerely concerned about the effects of ACC, and rightfully so. The stakes are high. Without taking a side, however, it is clear that ACC supporters [...]
A brand is not a logo, nor is it a clever name. It is who you are. It is what you commit to do for your customers. It is the story you tell about yourself. It is an issue of character.
Go on, admit it. You increased your fee because you think the client is or will be a pain in the patoot. In my experience, the relationship starts off badly and goes downhill. The client has a chip on her shoulder, demands a specific outcome, or complains about your terms of service. No matter how [...]
Apropos of my post on modern marketing, I saw the strangest thing yesterday. A billboard on U.S. Route 1 in Lawrence Township. Advertising an Advertising and Marketing company. A billboard is relatively expensive and it is designed to market to a large audience, so it is most helpful if your customers are well, everybody. Big [...]
What's it like when someone calls? What's it like when someone enters your place of business? What's it like when they speak to your staff? What's it like when they speak to you? What's it like when they buy from you? What's it like when they receive your product or service? What's it like later, [...]
I tried out a piece of software. Let's call it Schmammerly. It looked cool in the television ad. It was supposed to help me write better. It didn't. Schmammerly was distracting. Schmammerly's interface forces you to scroll through the entire document to find corrections. Schmammerly can't distinguish between headings and general text. Headings are buy [...]