What if you had to double your fees? How would you explain it? Which customers would stick with you? How would your marketing change? How would it affect your brand? How would your volume change? How would your need for resources change? How would your manpower needs change? Would it actually be better? It may [...]
It is when I am in a flow state, a time of effortless focus, like a shortstop turning a double play or Arthur Rubinstein performing Chopin's Mazurkas, that I am the most valuable. I can create something of value for my clients. But during these times I am considerably less valuable in a human sense. [...]
There is a divide, nay, a gaping chasm between free and $1.00. Does $1.00 mean that much? Not really, if a gallon of milk is $1.00 more this week than it was last week I doubt any of us would give it a thought. But paying $1.00 online requires time and effort. You have to [...]
I know it is a little odd, but as a youngster I had a fantasy of being a Gentleman's Gentleman. Of serving and helping a great man, well, be great. Maybe this fantasy wasn't so odd. After all, who wants the burden of being great themselves? Isn't it better, safer and easier to bask in [...]
Answer Yes or No to the following: Is the work you do every day repetitive? Do you know the answer before you start? Can someone be trained to do what you do in a month or less? Is what you do something that any healthy adult can do? Does your work involve forms of any [...]
Real estate appraisers use the term "plus or minus" and symbols like +/- a lot. It's not that we don't have confidence in what we are doing. It's because we are reporting on and analyzing a market. A market in which every item is unique. It's artscience.
He is old school. His partners are old. They don't use email. Those kind of guys. I sent my proposal. He pushed back on the fee. I stood my ground, and he agreed, but he had to convince his partners that I was totally worth it. I did my research and analysis and wrote up [...]
Apropos of my post on modern marketing, I saw the strangest thing yesterday. A billboard on U.S. Route 1 in Lawrence Township. Advertising an Advertising and Marketing company. A billboard is relatively expensive and it is designed to market to a large audience, so it is most helpful if your customers are well, everybody. Big [...]
Picture this: Two side-by-side five-acre interior (not corner) lots with 500 feet of frontage. The lots are located on a major highway and are improved with two identical steel frame and masonry buildings, 100,000 square feet in size with 32 foot ceilings. One building is zoned for retail use, suitable for occupancy by a "big [...]
The Appraiser Prosperity Coalition is seeking to level the playing field. I think they should just change fields.
I recently received an email request for a donation to the Appraiser Prosperity Coalition. I was not familiar with the organization, but I took some time to read up on who they are and what they are trying to accomplish. What I found was a group of well meaning residential mortgage appraisers fighting their latest [...]